Christina Cappelli

I'm a creative technologist and designer working at the intersection of art, science, and emerging technologies. I create immersive experiences—through interactive installations, generative design, and bioart—that invite audiences to engage with the unseen and reimagine how they perceive the world around them.

Technology
The Void
Liminal Lens
All in One

&

Creative
Exoplanets
Tessé

Production
Getty PST
Pareva

Pareva Beauty - Launch Campaign

Role: Producer / Creative Liaison
Client: Pareva Beauty
Medium: Photography · Video · Brand Content
Location: New York City
Pareva Website

Overview
Produced a launch campaign for Pareva Beauty, a luxury skincare brand rooted in African botanicals. The goal was to bring the founder’s vision to life through a clean, aspirational visual identity that blended editorial photography and cinematic video. The campaign positioned the brand in the luxury beauty space while staying grounded in authenticity and natural ingredients.

My Role

Led pre-production for the campaign’s primary photo and video shoot in South Africa, including scheduling, budgeting, freelancer selections, and shot planning.
Developed detailed shot lists and managed day-to-day communications to ensure consistency across photography, video and product, and website deliverables
Oversaw team coordination to align storytelling with the brand’s luxury, earth-rooted identity.

Impact

Delivered a cohesive campaign library used across Pareva’s website, social channels, and launch collateral.
Maintained brand continuity across international teams, ensuring aesthetic alignment from pre-production through final delivery.
Supported a successful cross-continental launch, establishing Pareva’s visual identity within the competitive luxury skincare market.

TV Credits