Getty PST 2025
Immersive Campaign for Proxima Kósmos
Role: Creative Producer, Design
Client: Getty Foundation / Berggruen Institute
Medium: Interactive Film · Live Event · Print Activation
Location: Los Angeles, CA (Remote, NYC Studio)
Collaborators: Two-Eyed People · Ode to Joy
Overview
To support the public debut of Proxima Kósmos, I supported the creative production of a promotional campaign featured during Getty PST 2025 programming. The goal was to introduce the initiative through immersive storytelling and visually engaging formats that bridged speculative science and design. The launch included interactive film, live event visuals, and tactile print materials that helped frame the platform as both research-driven and culturally resonant.
My Role
Contributed to the campaign’s activation at Getty PST, including a projected film, live lecture visuals, and an interactive planetary astrology experience using custom-made tarot cards—engaging an audience of 400+ attendees.
- Helped with design direction for an interactive film of the solar system, developed with scientists, technologists, and designers as the visual centerpiece of the campaign.
- Oversaw the creation of a limited-edition zine and custom tarot-style card deck used in an on-site activation where guests received playful “planetary readings.”
- Managed cross-team collaboration, creative workflows, and asset delivery to ensure visual and experiential consistency across touchpoints.